- Automatic manual reporting tasks
- Actionable information for better decision making
- Highly podcast and marketing analytics technology
- Offers data to users in ready-to-use-format
- Consolidate all the data, metrics and dimensions at one single place
- Automate the content audits and keyword research
Product Highlights
Supermetrics: The Ultimate Data Integration and Reporting Solution for Marketers
In today’s data-driven world, businesses rely on analytics and reporting to make informed decisions. However, manually collecting and consolidating data from multiple platforms can be time-consuming and error-prone. This is where Supermetrics comes in—a powerful tool that simplifies data integration, reporting, and visualization for marketers, analysts, and business professionals.
Supermetrics helps users pull data from multiple sources into tools like Google Sheets, Excel, and data warehouses like Google BigQuery. It eliminates the need for manual data exports, ensuring real-time and automated reporting. This article explores Supermetrics' data source connectors, reporting & visualization capabilities, and pricing structure to help you understand how it can benefit your business.
What is Supermetrics?
Supermetrics is a marketing data automation platform designed to help businesses collect, process, and visualize data from multiple marketing, advertising, and analytics sources. The tool simplifies data integration by connecting various platforms and automatically updating reports, saving hours of manual work.
Supermetrics is trusted by digital marketers, analysts, and business intelligence teams across industries to streamline data operations and make data-driven decisions efficiently.
Key Benefits of Supermetrics
- Automates Data Collection: Eliminates the need for manual data exports and imports.
- Seamless Integration: Works with Google Sheets, Excel, BigQuery, Looker Studio, and more.
- Customizable Reports: Allows businesses to generate custom dashboards and insights.
- Improves Decision-Making: Real-time data updates help businesses stay ahead of trends.
- Saves Time and Resources: Reduces the workload of marketing and analytics teams.
Now, let’s dive deeper into the core features of Supermetrics, starting with Data Source Connectors.
Supermetrics Data Source Connectors
Supermetrics provides seamless integration with over 100 data sources, enabling users to collect and analyze marketing, sales, and analytics data efficiently.
Popular Data Source Categories
Advertising Platforms
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
- TikTok Ads
- Snapchat Ads
- Microsoft Advertising
Analytics Platforms
- Google Analytics 4
- Adobe Analytics
- Mixpanel
- Matomo
Social Media Insights
- Facebook Insights
- Instagram Insights
- LinkedIn Pages
- Twitter Analytics
- YouTube Analytics
- TikTok Analytics
E-commerce & Sales Data
- Shopify
- WooCommerce
- Stripe
- Amazon Seller Central
CRM & Customer Engagement
- HubSpot
- Salesforce
- Mailchimp
- ActiveCampaign
SEO & Web Performance
- Google Search Console
- Ahrefs
- SEMrush
- Moz
Financial & Business Intelligence Tools
- Stripe
- Xero
- QuickBooks
How Do Supermetrics Connectors Work?
Once a data source is connected, Supermetrics fetches and updates data in real time within the desired reporting tool (Google Sheets, Looker Studio, etc.). Users can apply filters, dimensions, and metrics to customize their reports according to their business needs.
With Supermetrics’ robust data connectors, marketing teams can gather insights without needing to write SQL queries or manually export CSV files.
Reporting & Data Visualization with Supermetrics
One of the biggest challenges marketers face is transforming raw data into actionable insights. Supermetrics simplifies reporting and data visualization by allowing users to create custom dashboards in Google Sheets, Excel, Looker Studio, and BI platforms.
Supermetrics Reporting Tools
Google Sheets & Microsoft Excel
- Fetch real-time data and update spreadsheets automatically.
- Use formulas, pivot tables, and charts to create reports.
- Schedule data refreshes (daily, weekly, or monthly).
Google Looker Studio (formerly Data Studio)
- Create dynamic and interactive dashboards.
- Connect multiple data sources into a single report.
- Share real-time dashboards with teams and clients.
BigQuery & Data Warehouses
- Store large datasets for advanced analysis.
- Use SQL-based querying to extract and process data.
- Ideal for enterprise-level reporting and AI-driven insights.
Key Features of Supermetrics Reporting
- Automated Refreshes: Schedule reports to update automatically.
- Custom Metrics & Filters: Apply business-specific filters to refine reports.
- Cross-Channel Analysis: Combine data from multiple sources in one view.
- Pre-Built Templates: Ready-to-use dashboards for quick reporting setup.
With these features, Supermetrics enables businesses to track marketing performance, ad spend, SEO rankings, and sales conversions in a centralized and efficient manner.
Supermetrics Pricing
Supermetrics offers a flexible pricing model depending on the data source, reporting tool, and business size. The pricing is subscription-based, and users can select plans based on their requirements.
Supermetrics for Google Sheets & Excel
- Essential Plan: $69/month
- Core Plan: $239/month
- Super Plan: Custom Pricing
Supermetrics for Looker Studio
- Starter Plan: $99/month
- Core Plan: $239/month
- Super Plan: Custom Pricing
Supermetrics for BigQuery
- Custom Pricing (based on data volume and API usage)
Supermetrics API
- Pricing based on data volume and number of API requests
Supermetrics Free Trial
Supermetrics provides a 14-day free trial for new users to test its features before committing to a paid plan.
Which Plan is Right for You?
- Small businesses & freelancers: Google Sheets or Excel Essential Plan
- Marketing teams & agencies: Looker Studio Core Plan
- Enterprises & data-driven organizations: BigQuery or API Plan
Why Choose Supermetrics?
Supermetrics is an indispensable tool for businesses looking to automate marketing data collection, streamline reporting, and enhance data visualization. It helps organizations save time, improve decision-making, and maximize marketing ROI.
- Supports 100+ data connectors for marketing, analytics, eCommerce, and more.
- Works seamlessly with Google Sheets, Excel, Looker Studio, and BigQuery.
- Automates reporting and visualization with scheduled updates.
- Offers flexible pricing plans to suit different business needs.
- Saves hours of manual work for marketing and analytics teams.
If you’re looking for a powerful, easy-to-use, and reliable data automation solution, Supermetrics is definitely worth considering. Start with a free trial and experience how it transforms your data workflow!
- 24/7 active business analytics and auto reports.
- Tracks your site activity with no technical help.
- Low maintenance and dynamic updates in events.
- Customizable and scheduled daily and monthly reports.
- Make cross functional report and dashboard
- Built-in artificial intelligence, machine learning technologies
- In-house wide range of relational database
- Analyses geographical data with map chart
- Estimated CTRs and over 45 SEO metrics
- Organic traffic share with one-click
- Analyses valuable content and backlink profiles
- Suitable for competitiveness and profitability
- Monitor competitor ad budget and keywords
- Accessible with multilingual languages
- Technical SEO and backlink audit technology
- Best to improve employee satisfaction
- Simple analytics dashboard tool
- CVS file import system for data source
- Best for bulk creation and editing services
- Automatically report connect with dispatched mails
- Label dashboard for custom URLs and designs.
- Get alert notifications for effective performance
- Customized dashboard templates to increase traffic
- Databox designer for automatic visualize data
- Cutting-edge data intelligence for more productivity
- Automated data processing system
- Multiple file versions to access KPIs business
- Drag and drop indicator on workspace
- Best for optimize operational and forecasting
- Get maximum search engine optimization visibility
- Page authority and algorithm links metrics
- Step-by-step process to audit sites
- Perfect for increasing revenue level
- Equipped mammoth database with 3 billion keywords
- Advanced data and handy filtration
- Seamless location-specific ranking track technology
- Best for increasing the workflow
- Get financial structured planning for business
- Partial ownership rules and statutory reporting
- Increased agility for optimize experience
- Provide excellent data visualization
- Comprehensive financial planning, reporting, and analysis
- Get encrypted by ensuring safe storage and access
- Automated data integration framework
- Perfect for examine customer behavioural prediction
- Cutting edge embed component for workflow
- Enables user configuration dashboard of business
- Fully responsive design with consistent experience
- User-friendly interface to create ad hoc reports
- Personalized multi layer security requirements
- Ensure full horizontally scalability to server cluster
- Pre-built dedicated data connectors
- Encourage data driven and remove guess work
- API-first cloud technology to make data mashup
- Powerful visualization and actionable component
- Compatibility with Linux and Window devices
- Revolutionary visual SQL solution
- Create dashboard to keep focused and productive
- Embedded web pages to share slack channels
- Support extensive documentation, live training, and more
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Quick Summary
🏆 Best Overall: Supermetrics - Super Granular Analysis F... | ⭐ Runner Up: Oribi - Smart Filters to Look Into Visit... | 💰 Also Great: Zoho - Collaborate Smart And Secure Data...
Everything you Need to Know About Data Reporting Tools
Do you have a proper system to ensure the reporting of data? If you’re still unaware of the right method to use your business data, then take the help of the Data Reporting Tools and Software. It can be a great way to develop your business quickly without facing any complexity in data management or transformation. If you start using the best data reporting tools, it becomes helpful in managing the reports creation or sharing process. In every business, a significant function is linked with data reporting. In such a case, don't let your business service fall into any trouble and get the best solution.
7 Major Features of Data Reporting Tools
Data Reporting Elements
In the data reporting tools, the existence of elements links to the view of your report. When willing to perform visualization of data, you can do it using different components, including maps, graphs, or images. If your analyzed data is not presented in a well-manner, then it is not going to showcase each in-depth detail about it. With the usage of reporting tools and Data mining Software, you can add visual effects on it, which makes your report well-presentable along with information.
Designing Feature
When the report is created, this feature helps design it. It is not about the aesthetic look of the report but technical upgrades. After the extraction of data is done, it is organized with proper visualization. Such features add up a base on the report. Blending, Grouping, Filtering, Pixel-perfect format, Sorting, etc are some of the famous features in data reporting.
Creation of Reports
For the creation of reports which are best suited with the right templates or customizations, it is best to use the data reporting tools. When you get the available templates, it becomes easy to create reports. If you’ve had any things to add in your report, then use the customization feature.
Benefits of Data Reporting Tools
High Connectivity
In the first step, before heading to the data visualization step, it is necessary to avail of the data. After the data accessibility is done, it is a must to have the connectivity in it. With the usage of data reporting tools, it is possible to achieve high connectivity in it. Such tools help in establishing connectivity with the sources of data, which enables a smooth report creation process for end-users.
Visualizing Data
With the reporting tools, it becomes helpful in achieving the visualization of data. This can be an effective way of smoothing the process of decision-making.
Transformation
After availing the raw data, it demands the right transformation. With the successful transformation, it becomes easy to create it meaningful. It is only the complete information which is going to be useful. This feature makes the data reporting tools a great weapon used in data transformation.
Raise the Web Portal Value
In your business application, using the reporting tools can help raise the value of your web portal. This can be an easy job that can be done by employing the right tool.
What are the Different Types of Data Reporting Tools?
Analytical Reports
Within the analytical reports, there are solutions present to tackle the problematic conditions. Feasibility reports, Scientific research, Real-estate reports are some examples for analytical reports.
Information Reports
In this report, there is crucial information available which carries the objective or purpose of creating it. Personnel reports, Financial reports, Annual reports and many more reports are available based on the design. The purpose of creating internal reports is using it in the organization only. On the other hand, external reports are used for outside purposes. The external reports can be the annual company reports.
Data Reporting Tools Price
Don’t wait to sign-up for the mangools data reporting tool which can help you create professional reports. Use the free version or buy the premium package to avail of the benefits.
Data Reporting Tools Working Process
Many businesses and the developers of different reports rely on the best data reporting tools to ensure the quality and maintenance of proper reports. Such tools come with different functions, including graphic effects, sources of data, formats, filters, and much more. In the working process of data reporting tools, they follow a 3-step procedure:
Creating The Report
In this step, you'll get the chance to add your data sources and content for the report. There's no restriction on the type of report, whether it is professional, analytical, short, or any other.
Customization
Herein, you can add any custom features which you want to see in your reports. This helps let the report developers make a copy of what they think in mind!
Layouts And Other Additions
Choosing the right template can embrace the report information. With the semrush tool, you get some default templates that can be used in your report. Or add an eye-catching layout in it.
In the present time, every business has to create reports, whether analytical, external, internal, or other. In such a case, the zoho data reporting tools which come with advanced features for formatting and layouts.
Data Reporting Tools
Frequently Asked Questions
What are the data reporting tools?
Why is Supermetrics - Super Granular Analysis F ranked #1?
How do we choose the data reporting tools?
How often is this list updated?
Written & Researched By
BestValued Team
Best Valued Team possess extensive research and vocabulary skills to handle complex contemporary technologies and progressions to engage the audience with top-notch content.
Last Updated: February 23, 2025