Best Cloud Data Integration Softwares in December 2025

Supermetrics: The Ultimate Data Integration and Reporting Solution for Marketers

In today’s data-driven world, businesses rely on analytics and reporting to make informed decisions. However, manually collecting and consolidating data from multiple platforms can be time-consuming and error-prone. This is where Supermetrics comes in—a powerful tool that simplifies data integration, reporting, and visualization for marketers, analysts, and business professionals.

Supermetrics helps users pull data from multiple sources into tools like Google Sheets, Excel, and data warehouses like Google BigQuery. It eliminates the need for manual data exports, ensuring real-time and automated reporting. This article explores Supermetrics' data source connectors, reporting & visualization capabilities, and pricing structure to help you understand how it can benefit your business.

What is Supermetrics?

Supermetrics is a marketing data automation platform designed to help businesses collect, process, and visualize data from multiple marketing, advertising, and analytics sources. The tool simplifies data integration by connecting various platforms and automatically updating reports, saving hours of manual work.

Supermetrics is trusted by digital marketers, analysts, and business intelligence teams across industries to streamline data operations and make data-driven decisions efficiently.

Key Benefits of Supermetrics

• Automates Data Collection: Eliminates the need for manual data exports and imports.
• Seamless Integration: Works with Google Sheets, Excel, BigQuery, Looker Studio, and more.
• Customizable Reports: Allows businesses to generate custom dashboards and insights.
• Improves Decision-Making: Real-time data updates help businesses stay ahead of trends.
• Saves Time and Resources: Reduces the workload of marketing and analytics teams.

Now, let’s dive deeper into the core features of Supermetrics, starting with Data Source Connectors.

Supermetrics Data Source Connectors

Supermetrics provides seamless integration with over 100 data sources, enabling users to collect and analyze marketing, sales, and analytics data efficiently.

Popular Data Source Categories

Advertising Platforms

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Snapchat Ads
• Microsoft Advertising

Analytics Platforms

• Google Analytics 4
• Adobe Analytics
• Mixpanel
• Matomo

Social Media Insights

• Facebook Insights
• Instagram Insights
• LinkedIn Pages
• Twitter Analytics
• YouTube Analytics
• TikTok Analytics

E-commerce & Sales Data

• Shopify
• WooCommerce
• Stripe
• Amazon Seller Central

CRM & Customer Engagement

• HubSpot
• Salesforce
• Mailchimp
• ActiveCampaign

SEO & Web Performance

• Google Search Console
• Ahrefs
• SEMrush
• Moz

Financial & Business Intelligence Tools

• Stripe
• Xero
• QuickBooks

How Do Supermetrics Connectors Work?

Once a data source is connected, Supermetrics fetches and updates data in real time within the desired reporting tool (Google Sheets, Looker Studio, etc.). Users can apply filters, dimensions, and metrics to customize their reports according to their business needs.

With Supermetrics’ robust data connectors, marketing teams can gather insights without needing to write SQL queries or manually export CSV files.

Reporting & Data Visualization with Supermetrics

One of the biggest challenges marketers face is transforming raw data into actionable insights. Supermetrics simplifies reporting and data visualization by allowing users to create custom dashboards in Google Sheets, Excel, Looker Studio, and BI platforms.

Supermetrics Reporting Tools

Google Sheets & Microsoft Excel

• Fetch real-time data and update spreadsheets automatically.
• Use formulas, pivot tables, and charts to create reports.
• Schedule data refreshes (daily, weekly, or monthly).

Google Looker Studio (formerly Data Studio)

• Create dynamic and interactive dashboards.
• Connect multiple data sources into a single report.
• Share real-time dashboards with teams and clients.

BigQuery & Data Warehouses

• Store large datasets for advanced analysis.
• Use SQL-based querying to extract and process data.
• Ideal for enterprise-level reporting and AI-driven insights.

Key Features of Supermetrics Reporting

• Automated Refreshes: Schedule reports to update automatically.
• Custom Metrics & Filters: Apply business-specific filters to refine reports.
• Cross-Channel Analysis: Combine data from multiple sources in one view.
• Pre-Built Templates: Ready-to-use dashboards for quick reporting setup.

With these features, Supermetrics enables businesses to track marketing performance, ad spend, SEO rankings, and sales conversions in a centralized and efficient manner.

Supermetrics Pricing

Supermetrics offers a flexible pricing model depending on the data source, reporting tool, and business size. The pricing is subscription-based, and users can select plans based on their requirements.

Supermetrics for Google Sheets & Excel

• Essential Plan: $69/month
• Core Plan: $239/month
• Super Plan: Custom Pricing

Supermetrics for Looker Studio

• Starter Plan: $99/month
• Core Plan: $239/month
• Super Plan: Custom Pricing

Supermetrics for BigQuery

• Custom Pricing (based on data volume and API usage)

Supermetrics API

• Pricing based on data volume and number of API requests

Supermetrics Free Trial

Supermetrics provides a 14-day free trial for new users to test its features before committing to a paid plan.

Which Plan is Right for You?

• Small businesses & freelancers: Google Sheets or Excel Essential Plan
• Marketing teams & agencies: Looker Studio Core Plan
• Enterprises & data-driven organizations: BigQuery or API Plan

Why Choose Supermetrics?

Supermetrics is an indispensable tool for businesses looking to automate marketing data collection, streamline reporting, and enhance data visualization. It helps organizations save time, improve decision-making, and maximize marketing ROI.

• Supports 100+ data connectors for marketing, analytics, eCommerce, and more.
• Works seamlessly with Google Sheets, Excel, Looker Studio, and BigQuery.
• Automates reporting and visualization with scheduled updates.
• Offers flexible pricing plans to suit different business needs.
• Saves hours of manual work for marketing and analytics teams.

If you’re looking for a powerful, easy-to-use, and reliable data automation solution, Supermetrics is definitely worth considering. Start with a free trial and experience how it transforms your data workflow!