Do you think so much of technology advancements are eliminating the need for email marketing services? The thought is so obvious when social media and other progressive digital marketing tools are delivering the best of brand exposure, customer engagement, and also instant feedback in real-time. Although traditional by nature, email marketing remains the efficient choice for small businesses if not so large businesses to connect with site visitors, build customer loyalty and drive higher conversions.
Owning to increased brand recognition through an affordable business communication component, email marketing services can give you an edge to stay competitive in your specific industry. The good news is you can leverage great amounts of business benefits and also optimize your investment. To get the best out of this marketing campaign service, your careful approach must coalesce your business purpose with business outcomes. Here we present some of the great tricks to choose the best email marketing services.
Smart Tips To Choose The Best Email Marketing Services
To meet the purpose of audience engagement and lead generation, you ask yourself a few questions. This helps you discover the best tool for complementing your business needs.
What is an email marketing service?
How often do you need to monitor email marketing activity?
Why is it still relevant?
A SaaS-based digital marketing component to aid the creation, delivery and analysis of emails that engage with customers and boost business is called an email marketing service.
As you use third-party services like MailChimp, HubSpot among others, it does not require week-by-week monitoring on your part. The third-party service is worth giving it a good check. Using weekly or monthly analytics on performance can help you achieve your business goals.
With prelude to the earlier mention, social media dominance may tempt you to leave this email strategy as a promotional campaign. But, there are so many compelling facts in support of email marketing promotions.
There is no denying 91% of email users sneak into their inbox at least once a day.
Email marketing generates 2.3% of more conversion rates than 1% for the social media campaign
Every $1 spent on email marketing can fetch returns of about $ 42
Every email attract users’ attention as opposed to social media posts amid thousands of posts every second
Email marketing being an integral part of social media posts, adding like or share buttons to your emails helps increase brand engagement.
While choosing the best service, you must determine that your email marketing efforts yield the results you are looking for through the most coveted service features.
Automated email marketing
As you target to reach every customer, you must be vigilant and send across emails repeatedly which is labor-intensive, time-consuming, and also needs attention. Automated email marketing service can be of great help. 75% of marketers are already using automation since custom automation workflow can perform best generating the highest click-through rates.
Facilitating the most effective email marketing automaton requires mapping customer data and creating personalized content based on this data. With automation in email marketing, you can enjoy its flexibility with different functions like,
Drip campaign creation
Creating email funnels
Email scheduling with follow-ups and reminders
Configurable role-based access
Using these high prioritized capabilities, you can save time as it allows trimming down the to-do-list and focusing on high quality leads. When you look to automate, HubSpot can serve your purpose quite well.
Focus on user-generated content
Yes, you must harness the power of user-generated content. It is the same as any other content like blogs, images and video. But, they differ from the perspective of its creator that is the audience.
Reviews and testimonials comprise this type of content. We already know user generated content is useful to encourage trust and facilitate communications between brands and audience. For any customer, reviews pay off at scale. At the same time, you just add customer reviews or their photos into emails instead of creating content and waste lots of precious time. UGC probably would work.
Quality matters not quantity
Out of 281 billion emails, 42% of them are checked by users on their mobiles or tablets. It means subscribers are more interested in content which is precise and easy-to-understand. More so, studies have reported that the highest click-through-rates come with a brief described content with only 75-100 words. Similarly, emails with multiple images in combination with 20 lines of text do wonder for click-through rates.
While hiring an email marketing service, evaluate how they can serve up to your expectations and also how they go well with the “less is more” approach to target subscribers when they are on the go.
Personalized email templates
Customers today want more personalized experience from the brands they follow. AI and machine learning-based predictive analytics best suit the needs of the customers. Merge tags are a predictive analytics-powered tool. This helps insert code into customer emails for personalization by syncing customer data and email templates. Thanks to AI and machine learning that enable the following:
Creation of higher converting email subject lines
Determining to send time and frequency of email delivery
Facilitating appropriate campaigns based on customer segmentations
Access to real-time customer data
Keep this in mind as you leverage the email marketing service.
A/B testing for email marketing
Integrating A/B testing into your email marketing ensures you no longer waste time with an email that does not work.
This testing tool helps you determine which campaign resonates with your audience, performs best in line with your activity frequency, and also which call-to-action generates most clicks for you. There are more advanced testing options for email marketing that fall into split testing.
As is with an advanced type of testing, it includes customizable tactics that add multiple elements such as messaging look and feel, image placements, and also personalization. While you prepare the most effective email campaign for your audience, it does not cost much while improving the overall email conversion.
ActiveCampaign, Aweber, Twilio, SendGrid, MailChimp, and HubSpot integrate this feature in their email marketing software tools coupled with real-time analytics.
High Delivery And Low Bounce Rate
The most common thing that happens with emails designed for marketing is that they most often find their destination in the SPAM. Assess the success rate of message deliverability and also low bounce. In order to avoid high bounce rates, you must check with the email marketing service and ensure they follow all the guidelines in line with CAN-SPAM rules. It involves valuable information, name, and address of the host and also a button of unsubscribing.
Now, we have understood that overlooking the power of email marketing can be detrimental to our vision aiming to bring in robust promotional activities. With loads of effective marketing campaign features, email marketing can prove efficient for optimization efforts designed to offer maximum ROI. Although choosing the right email marketing tool or service is a tricky one, to be able to know your goals and take time to understand the best one among various options can help you make the right decision.
BestValued strives to help users make more informed decisions while shopping online. It is designed to provide users the latest curated products in multiple categories which are regularly optimized. The features and details are directly provided to us by our partners and are subject to change at any day or time without prior notice. The information we share does not constitute professional or legal advice.