Complete Guide To Choose The Best Push Notification Tools For Your Business
Businesses understand the fact that high-quality push notifications work better than actionable emails. The former offers almost 2X increase in the actual click-through rates and eventually lead to better and more targeted conversions. However, the trick is to use them correctly. Handy and well-created push notifications are also good at boosting brand engagement. Last but not least, they are available across mobile and even web platforms, That said, the mentioned benefits of push notifications are subject to the push notifications service you are using. Most importantly, if you have the best push notification tool in place, it becomes easier to target and send across actionable content.
In the subsequent sections, we shall explore the push notification providers and underrated aspects of the excellent push notifications tool while helping businesses streamline the buying process:
Amazing Features To Look In Push Notification Tools
Here are quite a few innovative features, synonymous to the best push notifications tools. If you are planning to connect with a service provider for the same, kindly check for the availability of these features, almost everyone, if possible:
A useful android app push notification cannot engage with the user unless the interface gets the opt-in permission from the same. The same holds even for a simple Apple push notification test tool. However, the right service provider believes in offering flexible tools that can strategically ask for permissions at a more desirable time. The trick here is to create a scenario that works, and the user selects ‘Allow’ instead of denying authorization.
The best push notification tools make sure that customers only engage with content that’s relevant to their preferences. Personalized content is a valuable and feels a natural way to connect with the customers. A bit of personal touch is something any useful push notification tool would offer.
If you are looking for validating statistics, almost 5.9% of users open push notifications with personalized touches as compared to 1.5% in case of generic and bland content.
A right push notification service provider relies heavily on the value of A/B testing. This feature allows them to test the most rewarding aspects of sending out actionable notifications. Some of the more tested elements include content structure, the extent of personalization, timing of the push, channel-based engagement, and user segmentation.
If you are looking to use the best push notification tool, you must check the quality of analytics and insights the same is offering. An excellent and efficient tool helps concerned mobile marketers with a detailed picture of the ROI, detailed user engagement metrics, number of application uninstalls if you are selling an app, number of opt-in rejections, and more.
Intuitive Delivery Slots
An excellent push notification platform allows you to select the timeframe when you are planning to send out a message. Some of the more preferred scenarios include immediate send-outs, scheduled time zones, optimal timelines, scheduled blasting, and even behaviour-centric pushes.
Now that we have discussed the most important features associated with a handy push notification tool, it is necessary to address a few more as separate sections.
How to make Push Notifications more Customizable?
The best web push notification tools and even the mobile app push notifications has a certain extent, offer a lot of customizability regarding audience selections. This aspect is usually taken care of by the User Segmentation feature. With this feature on-board, it becomes easier to directly connect with the group of individuals who are likely to engage with the content.
The customizability quotient, however, takes demographics, lifecycle state, underlining technology, and a few behavioural aspects into account. The best segmentation examples include notifications sent across by retail stores, based on the geographic prevalence of customers. The same holds for travel app notifications which companies send out only when tickets are checked, compared and booked.
Here is one of the more creative aspects of using the best push notification tool. While sending out messages and notifications based on user schedule, behaviour, and time often works well, nothing beats the location-specific notification targeting. Many app-providers make use of geofencing and beacon-centric push notifications, based on the concepts of geo-targeting. Here is one feature that allows companies to send out push notifications only if the user enters a particular area of interest.
Flexibility of Push Notifications
If you are precisely concentrating on the flexibility of a push notification tool, you must look for the best location-based services. The mentioned services segregate the notifications based on timing and even the language of the user base, of the concerned location. Another aspect of flexibility is the unmatched automation on display. For example, an eCommerce store usually sends out push notifications to users who visits the store, adds items to the card, and leaves without making the purchase.
In addition to that, specific push notification tools also offer coordination across different channels. Here is one feature that allows the push notification tool and service showcase flexibility. This way, the concerned tools forward notifications via in-app texts, emails, and even other social platforms.
Benefits of Push Notification Tool
Push notifications offer the best form of engagement, provided you target the right user at the right time. However, there are certain targeted benefits of this marketing move, including improved stimulation of user engagement levels, increased user retention, improved conversion rates, better and segregated user targeting, and more.
Not just that, a useful push notification tool also allows businesses to track the metrics and send across actionable data to look at. The tools can invariably target the right users based on several factors and built-in algorithms. Apart from that, these tools, if used properly, are excellent choices for enhancing brand reputation and consistency. Therefore, it is right to infer that brands that are looking to improve the overall customer care strategy and even make the job more comfortable for the clients can and should opt for push notification tools.
If you are still looking for reasons to use this technology, you can always try out the free push notification tools for validating their usage. However, even the most powerful tools are quite affordable and do not feature expensive price tags. Moreover, you only have to pay for the tool or service renewal before the expiration date.
Existing Customer Support System
The best push notification tools come with a holistic customer support system. Understandably, users might find the tool interface a bit overwhelming to start with. Moreover, if a feature-packed tool is in question, the customer support, related to the same, it prompter than usual. Apart from that, existing videos and tutorial eBooks can help marketers understand the nooks and crannies of the concerned service.
If you are looking to create a lasting impression in this mobile-centric era, push notifications are the best tools to rely on. However, instead of going manually about the same, it is necessary to connect with the push notification tools and services which target the process, based on customer buying behaviour, timelines, and other factor.
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