Best SEO Reporting Softwares in December 2025

By Customer Ratings

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Supermetrics - Super Granular Analysis For Marketing Performance
  • Consolidate all the data, metrics and dimensions at one single place
  • Automate the content audits and keyword research
  • Move the data to any destination with ease


Product Highlights

Supermetrics: The Ultimate Data Integration and Reporting Solution for Marketers

In todayโ€™s data-driven world, businesses rely on analytics and reporting to make informed decisions. However, manually collecting and consolidating data from multiple platforms can be time-consuming and error-prone. This is where Supermetrics comes inโ€”a powerful tool that simplifies data integration, reporting, and visualization for marketers, analysts, and business professionals.

Supermetrics helps users pull data from multiple sources into tools like Google Sheets, Excel, and data warehouses like Google BigQuery. It eliminates the need for manual data exports, ensuring real-time and automated reporting. This article explores Supermetrics' data source connectors, reporting & visualization capabilities, and pricing structure to help you understand how it can benefit your business.

What is Supermetrics?

Supermetrics is a marketing data automation platform designed to help businesses collect, process, and visualize data from multiple marketing, advertising, and analytics sources. The tool simplifies data integration by connecting various platforms and automatically updating reports, saving hours of manual work.

Supermetrics is trusted by digital marketers, analysts, and business intelligence teams across industries to streamline data operations and make data-driven decisions efficiently.

Key Benefits of Supermetrics

  • Automates Data Collection: Eliminates the need for manual data exports and imports.
  • Seamless Integration: Works with Google Sheets, Excel, BigQuery, Looker Studio, and more.
  • Customizable Reports: Allows businesses to generate custom dashboards and insights.
  • Improves Decision-Making: Real-time data updates help businesses stay ahead of trends.
  • Saves Time and Resources: Reduces the workload of marketing and analytics teams.

Now, letโ€™s dive deeper into the core features of Supermetrics, starting with Data Source Connectors.

Supermetrics Data Source Connectors

Supermetrics provides seamless integration with over 100 data sources, enabling users to collect and analyze marketing, sales, and analytics data efficiently.

Popular Data Source Categories

Advertising Platforms

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • TikTok Ads
  • Snapchat Ads
  • Microsoft Advertising

Analytics Platforms

  • Google Analytics 4
  • Adobe Analytics
  • Mixpanel
  • Matomo

Social Media Insights

  • Facebook Insights
  • Instagram Insights
  • LinkedIn Pages
  • Twitter Analytics
  • YouTube Analytics
  • TikTok Analytics

E-commerce & Sales Data

  • Shopify
  • WooCommerce
  • Stripe
  • Amazon Seller Central

CRM & Customer Engagement

  • HubSpot
  • Salesforce
  • Mailchimp
  • ActiveCampaign

SEO & Web Performance

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Moz

Financial & Business Intelligence Tools

  • Stripe
  • Xero
  • QuickBooks

How Do Supermetrics Connectors Work?

Once a data source is connected, Supermetrics fetches and updates data in real time within the desired reporting tool (Google Sheets, Looker Studio, etc.). Users can apply filters, dimensions, and metrics to customize their reports according to their business needs.

With Supermetricsโ€™ robust data connectors, marketing teams can gather insights without needing to write SQL queries or manually export CSV files.

Reporting & Data Visualization with Supermetrics

One of the biggest challenges marketers face is transforming raw data into actionable insights. Supermetrics simplifies reporting and data visualization by allowing users to create custom dashboards in Google Sheets, Excel, Looker Studio, and BI platforms.

Supermetrics Reporting Tools

Google Sheets & Microsoft Excel

  • Fetch real-time data and update spreadsheets automatically.
  • Use formulas, pivot tables, and charts to create reports.
  • Schedule data refreshes (daily, weekly, or monthly).

Google Looker Studio (formerly Data Studio)

  • Create dynamic and interactive dashboards.
  • Connect multiple data sources into a single report.
  • Share real-time dashboards with teams and clients.

BigQuery & Data Warehouses

  • Store large datasets for advanced analysis.
  • Use SQL-based querying to extract and process data.
  • Ideal for enterprise-level reporting and AI-driven insights.

Key Features of Supermetrics Reporting

  • Automated Refreshes: Schedule reports to update automatically.
  • Custom Metrics & Filters: Apply business-specific filters to refine reports.
  • Cross-Channel Analysis: Combine data from multiple sources in one view.
  • Pre-Built Templates: Ready-to-use dashboards for quick reporting setup.

With these features, Supermetrics enables businesses to track marketing performance, ad spend, SEO rankings, and sales conversions in a centralized and efficient manner.

Supermetrics Pricing

Supermetrics offers a flexible pricing model depending on the data source, reporting tool, and business size. The pricing is subscription-based, and users can select plans based on their requirements.

Supermetrics for Google Sheets & Excel

  • Essential Plan: $69/month
  • Core Plan: $239/month
  • Super Plan: Custom Pricing

Supermetrics for Looker Studio

  • Starter Plan: $99/month
  • Core Plan: $239/month
  • Super Plan: Custom Pricing

Supermetrics for BigQuery

  • Custom Pricing (based on data volume and API usage)

Supermetrics API

  • Pricing based on data volume and number of API requests

Supermetrics Free Trial

Supermetrics provides a 14-day free trial for new users to test its features before committing to a paid plan.

Which Plan is Right for You?

  • Small businesses & freelancers: Google Sheets or Excel Essential Plan
  • Marketing teams & agencies: Looker Studio Core Plan
  • Enterprises & data-driven organizations: BigQuery or API Plan

Why Choose Supermetrics?

Supermetrics is an indispensable tool for businesses looking to automate marketing data collection, streamline reporting, and enhance data visualization. It helps organizations save time, improve decision-making, and maximize marketing ROI.

  • Supports 100+ data connectors for marketing, analytics, eCommerce, and more.
  • Works seamlessly with Google Sheets, Excel, Looker Studio, and BigQuery.
  • Automates reporting and visualization with scheduled updates.
  • Offers flexible pricing plans to suit different business needs.
  • Saves hours of manual work for marketing and analytics teams.

If youโ€™re looking for a powerful, easy-to-use, and reliable data automation solution, Supermetrics is definitely worth considering. Start with a free trial and experience how it transforms your data workflow!

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Dashthis - Wide Selection Of Presets Report Templates
  • Best for bulk creation and editing services
  • Automatically report connect with dispatched mails
  • Label dashboard for custom URLs and designs.


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Semrush - Provides Segment Keywords For Further Analysis
  • Deeplink analysis with geo locations
  • Monitors marketing activities and strategies
  • Unique side by side domain comparison


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Spyfu - PPC Monitoring Competitor For Domain Bidding
  • Monitoring feature to analysis keyword ranking
  • Create better connections with reliable contact information
  • Ideal to provide in-depth SEO reports


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SE Ranking - SEO Ranking Software Allows Auto And Analyst Postings
  • Efficient social media management
  • Mobile search tracking and auditing
  • Advanced snippet crawler support

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Swydo - Analyzation And Optimization Of SEO Reports With Dashboards
  • Create effective dashboards in less time
  • Customized emails, reports, and URLs
  • Contains SSL Certificate to protect data

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Report Garden - Developed Dashboards And Real-Time Ads With SEO Reporting
  • Manages rankings of keyword and perform SEO audit with easy SEO analysis
  • Very effective lead generation tool to track visitors
  • Built-in proposed templates are provided to increase customers

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SEOptimer - White Label SEO Reports Presented In Various Languages
  • Monitors keyword rankings and improvements
  • Increase customers with Pro SEO audit written in simple language
  • Improve and promote websites with affordable prices

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Agency Analytics - All-in-one reporting platform With Automatic Marketing Tools
  • Control progress directly on the dashboard
  • Customizes every userโ€™s permissions so that they can access as per need
  • Run campaign monitoring in an intuitive and single interface

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Reportz - Monitor Your Business Data Through Analytic Tools
  • Compatible with all devices
  • Share your dashboard with clients
  • Fully customize dashboard


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Octoboard - Convenient And Easy SEO Reporting With Shareable Insights
  • Automated SEO reports for clients
  • Paid Advertising And Brand Monitoring
  • Multi-channel data for social media networks

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Google Data Studio - Create Data Source, Report, And Explorer Google Tool
  • Template gallery-like google analytics, Big Query, Google Sheet, etc
  • Give clear datasheet visibility and dashboards
  • Set preferences notifications from marketing preference, developer option
  • Provide an effective picture of sales and overall performance

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Databox - Multiple Data Source For 100% Customized Report
  • Users can view the site's high-level SEO performance
  • Drill down to minute info for effective content optimization
  • Enhance SEO Dashboard with one-click integrations


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SEO PowerSuite - Cross Platform Compatible For Seamless Synchronization
  • Automate the tasks by scheduling them at any time and frequency
  • Customized options for users to get respective and appropriate data
  • Get your hands on accurate SERP analytics

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Raven Tools - Stores Large Number Of Marketing Research Data For Reports
  • Take over the valuable data of the site rankings, authority, backlinks and more
  • Users can run comprehensive audits to identify the issues of sites
  • Customize your marketing reports as per your marketing strategy

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Mangools - Get Most Accurate SEO With High Search Volume
  • Great UI integrated SEO tool for instant understanding
  • Simple and powerful SEO tool for beginner bloggers
  • Competitors' keywords and keywords suggestions feature


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Quick Summary

๐Ÿ† Best Overall: Supermetrics - Super Granular Analysis F... | โญ Runner Up: Dashthis - Wide Selection Of Presets Rep... | ๐Ÿ’ฐ Also Great: Semrush - Provides Segment Keywords For...

SEO Reporting Software - The Perfect SEO Solution for More ROI

Search engines and SEO are inextricably linked. Several Search Engine Optimization tools are available to help millions of companies improve their online presence and remain competitive. SEO techniques are used for all types of enterprises, large and small. These SEO tools drive more traffic to websites, resulting in increased revenue. They are essential for any company that wants to boost its customer base and create a website that is optimized. SEO tools help to boost a website's search engine rankings.

Why Use and How it Helps?

However, when done one source at a time, one report at a time, it can be a time-consuming operation. That's why, among many others, these marketing agencies have chosen professional SEO software as their official client SEO reporting tool! Instead of manually preparing reports, they may use their spare time to provide even more value to their clients.

In order to establish a strong digital marketing strategy, SEO reporting is essential. Knowing how to collect the right data using open source SEO software and how to filter and understand it will help marketers figure out which efforts bring in consumers and which areas need to be improved in order to have a good return on investment.

Applications of SEO Reporting Tools

  • Brands who get their SEO reporting in order have a much greater understanding of what their customers like and react to, as well as what they don't.
  • The results of SEO reports will clearly demonstrate which subjects and styles of content attract more active consumers and result in more conversions.
  • Brands will be able to better distribute their scarce marketing resources as they gain a better understanding of what consumers want and don't like.
  • They will devote more time and energy to producing content that has a better chance of reaching the target audience and generating revenue for the company.

Conclusion

When it comes to SEO reporting through SEMrush and Spyfu, it's important to look at how well your outreach activities inspire people to visit and interact with your blog.

Frequently Asked Questions

1. What does SEO reporting entail?

The method of displaying your search engine optimization results is known as SEO reporting. The SEO reporting software provides the analytics of the respective website.

2. What are the SEO reporting indicators that can help you figure out how effective your funnel is?

You can monitor how well your digital marketing campaigns bring in leads and how well those leads turn into customers to set up your SEO reporting.

BestValued Team

Written & Researched By

BestValued Team

Best Valued Team possess extensive research and vocabulary skills to handle complex contemporary technologies and progressions to engage the audience with top-notch content.

Last Updated: August 11, 2022

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