Beautifully design and promote online business with responsive email templates to ensure effective email marketing campaigns for eCommerce websites.
Updated On Jul 2020
The concept of digital marketing or e-commerce helps the brands to gain worldwide recognition. The essence of customer service and satisfaction is the prime concern of the brands. The sole competition in the e-commerce industry is to retain and enhance the customer group. A responsive attitude enhances the relationship and also manages the different need gaps in the world platform. Email is one of the significant platforms for handling business or commercial relations. The improvisation of technology-led individuals to access their social world in the smartphone screens. Sitting in front of the computer or laptop screens is not possible throughout the busy schedules. Brands save a basic email template in which they add or copy links, files, and images as per the customer's requirements.
The Responsive Email Template is a perfect solution for every technological screen type. Every brand chooses a sample responsive email templates design to mark its recognition in the e-commerce field.
Responsive Email Template Basics That You Need To Know
Responsive email marketing templates are one of the best options if the brand wants to satisfy the convenience of the modern demands of technology.
The responsive Html email templates are to build up email campaigns depending upon the product or service of a group. The ESP or Email Service Providers store these templates. You can buy these or also customize these as per your needs. One should check out the calls-to-action, web-safe fonts, and browser links to create the perfect email responsive templates.
Essential Features Of Responsive Email Template
The features of the responsive email template design are the main factors that enhance the endless possibilities of its use.
Single Column Layout
The single-column layout in the email responsive templates simplifies the look and makes it convenient. This layout makes the responsive email template easily fit the screen size of any technological screen. The smaller screens of tablets and mobiles enlarge the letters, and the monitor screens compress them.
Calculation Of The Width
The measurement of the max-width and the max-device-width triggers the media query of the email template. Max-width measures the available space of the browser, and max-device-width measures the screen dimensions. 480 px is the standard measure of a mobile screen in the landscape orientation. Therefore, the responsive email template design should manage the contents in this orientation.
The Scalable Styles
Scalable responsive e-commerce email templates offer a simple column layout with attention-grabbing text fonts and large call-to-action buttons. These styles provide the brand with the major requirements on minimal cost and coding effort.
Study Email Habits
The choice of responsive email template design for your company should depend upon the email habits of the customers. The fluid email designs work on the percentage-based sizing concept, where the images, tables, and charts manage their dimension accordingly to the screen size.
Benefits Of Responsive Email Template
The torrid growth of the use of mobile phones for business and commercial activities led to the use of the responsive email template. Some of the benefits of responsive e-commerce email templates are:
Enhance User Experience
There is no need to zoom in and zoom out in the tablet or mobile screen of the user. The individuals can easily navigate across the responsive email template contents and quickly click on the call buttons.
Improve Conversion Rate
The well-optimized emails and landing pages provide a responsive and less-faulty layout for the screens. Both the go-customers and the relaxed-customers can smoothly go through the content at any location.
Growth In Click-To-Open Rate
The efficient designing techniques of the responsive Html email templates boost the strategy of promotion. Scalable and fluid technology enhances the rate of opening attachments in the emails. Reduction In Spam And Unsubscribed Complain Rates
The chances of unsubscribing are more in case of the non-responsive email templates. Users fail to read the context in their busy schedule, as a result, degrades the interest.
While looking for the best responsive email templates, one will come across a variety of options in the template stores. Some brands hire designers to customize the template, and others prefer to buy from online designers. The exact features of the brand should be present in the model to provide the complete idea of the vision and mission.
Responsive Email Templates Types
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